As of August 15, 2013, Intrinsic Choice becomes Stahl Strategic Design, a.k.a. “Stahl Design”. The new moniker and narrowed focus on image and message reflect more concisely the range of brand and marketing services the company offers to small business and not-for-profit organizations.
David Stahl founded the original company, Stahl Design Inc, in 1993. In 1998, Stahl Partners Inc emerged as a network model offering extensive strategic brand services—the company developed the original Brand Discovery Process. The Jackson Group recruited Stahl in 2007 where he led research and strategic planning services for the 180-person, integrated, marketing behemoth that was later sold. Intrinsic Choice formed in mid-2009. (See the following post for insight on the latest name change)