On the web, more than anywhere else, first impressions matter. We’re all familiar with the span of a millisecond, because that’s how fast we click bye-bye when we don’t see ourselves in your website.
People make most buying decisions (and usually the best choices) by relying on their first impressions, and split-second decisions. Rational thought always takes a back seat to emotion. If your offer is clear and your image is in a good place, consider the deal done.
What’s more important is the conviction customers will hold (about their decision) until something changes. In the meantime, what they say about you has even more credibility than anything you can say.
Even in a longer sales process, decisions are ultimately triggered by an image that develops in your customer’s mind. Stahl can help you make sure that image is the one you had intended.
Start soon. Building image is like building character, and the return is equally high.
More about image >Four unnecessary pitfalls to avoid
“A brand is a living entity–and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” –Michael Eisner, CEO Disney