Stahl Strategic Design
Clarify your image and be noticed. Optimize your messaging and be heard. Stahl Design has the know-how and the experience to help small business in virtually any profit or not-for-profit industry.
Sometimes the first impression is the only one you get. The resulting image is your customer’s take-away. Stahl can help you make it clear the first time.
If your image doesn’t add up, your messages won’t matter anyway. Customers (the smartest, most, connected, and well-equipped bunch to ever walk the earth) will just wait for the closeout sale.
Optimize your messaging to narrow the gap between what you’re selling and what’s being bought. Be real, and come from a place of authenticity. Whether the story is read or followed is determined by your customer and her appraisal of your value—she holds the key.
Stahl can help you improve your offer. This frees you to execute clear messages of relevance and importance—the basis for cost efficient, successful marketing.
Much of Stahl’s work doesn’t necessarily culminate with a visual outcome. Strategic design is a process, not a graphic.
“When I help a client to crystallize her vision; or help them understand how their business could create more perceived value; the work of ‘design’ has already catapulted.” —David Stahl
Stahl can help you identify the weak links you’re too busy to see. Point precious few resources toward the differences others will see.
>David’s contact info—via email
[Coatings and solutions for commercial finishers and industrial supply chain]
Takeaway: For 25 years this company was known as “Paints and Solvents.” Stahl’s Brand Discovery Process made it crystal clear to the leadership team; the value they delivered was actually created equally in the verb form of solutions; the name ACCESSA was born
Services:
Blog Development
Blog Content
Brand Discovery
Brand Marketing
Consulting
Corporate Identity
Direct Mail
Exhibit
Naming
Rebranding
Website
[Fashion for the home]
Takeaway: The spirited and reversible logo always reads correctly on Julie-Julie brand silk labels sewn into pillows and throws (which have no right-side-up). The subtle irreverence, evident in the advertising, helped propel the small company against the headwind of a mature and dog-eat-dog industry
Advertising
Art Direction
Brand Identity
Brand Marketing
Brochure
Consulting
Direct Mail
Exhibit
Forms
Naming
Media Planning
Media Purchasing
Product Packaging
Product Photography
Product Naming
Sales Literature
Website
[Rehabilitation products]
Takeaway: When we began, Lantz Medical was known as Applied Motion Technology, Inc. The company was soul searching. Stahl lead the visionary CEO to a moniker and a narrative he was passionate about, and the next few chapters took care of themselves
Services:
Art Direction
Brand Identity
Business Materials
Consulting
Literature
Naming
Rebranding
[Private Episcopal day school]
Takeaway: A child-development metaphor was used to signal the changes that were occurring around the 40-year-old school’s “coming of age.” Among a growing number of “similar” schools in the marketplace, Stahl lead several teams to help the school “own and defend” its strategic position with a differentiation focus
Services:
Brand Discovery
Rebranding
Advertising
Literature
Events
Direct Mail
Video
Photography
Posters
Banners
“Good design is good business”
—IBM legend, Thomas Watson, Jr
Here’s a smattering of visual samples, ranging from a commercial airline annual report to the Bible
[Private philanthropic foundation]
Takeaway: Stahl has helped Lilly Endowment with its past 20 consecutive annual reports. The foundation is unwavering in its story. With the reports, our job has been to simply translate it to print. Make sure the image matches the message. Each report ranges from 48 to 84 pages in length
Services:
Advertising
Art Direction
Consulting
Graphic Design
Media Services
Production
Widget
Website
[Custom titanium bicycles]
Takeaway: Roark bicycles are a hobby activity of the larger, Roark Custom Metal Fabrication Company, famous for it’s aerospace work. Stahl showed them how to build their (other) passion for bicycling into a highly polished micro-niche within a crowded, very competitive marketplace
Services:
Advertising
Brand Discovery
Brand Identity
Consulting
Direct Mail
Exhibits
Kit Design
Literature
Media Planning
Media Purchasing
Photography
Posters
Product Design
Product Packaging
Promotions
Public Relations
Research
Sales Support
Website Design/Content
[Residential interior design]
Takeaway: Small, successful businesses, like Julie O’Brien Design Group can be more strategic when they outsource marketing services. Stahl has been providing the firm that competency for nearly 25 years
Services:
Advertising
Brand Identity
Brand Marketing
Consulting
Direct Mail
Exhibit
Literature
Photography
Website
[Performance bicycle wheel systems]
Takeaway: Rolf had massive international brand equity when it separated from TREK bicycles in a dispute over quality. Stahl’s rebranding expertise protected the asset, allowing Rolf Dietrich to introduce an entirely new product line and brand promise
Services:
Brand Identity
Consulting
Direct Mail
Exhibit
Literature
Naming
Product Naming
Product Packaging
Rebranding