>Offers >Image >Four image pitfalls to avoid
Image is probably small businesses’ most valuable asset, and maintenance is key protecting its market value.
Even the best brands need adjustments along the way. In most cases I have witnessed, the brand has endured a slow erosion of its original luster. Factors in the marketplace dictate a lesser relevance.
It’s easy to get too comfortable and become blind to the change. Eventually, you’ve got symptoms.
“A brand is a living entity–and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” –Michael Eisner, CEO Disney
You can debate what professional expert experience is worth—it’s only your image.
>Offers >Image >Four Image pitfalls